The Digital Transformation Journey of Fero-Term

Introduction

Fero-Term, an eminent Croatian enterprise renowned for its home improvement and interior design expertise, boasts over three decades of experience and operates through 22 retail outlets. The company embarked on a significant journey towards digital transformation with a clear goal: to enhance customer engagement and satisfaction by offering the latest in interior design, furniture, and fittings for home improvement projects, accessible online and in-store. This initiative aimed not only to elevate customer experience but also to broaden its offerings domestically and internationally. In cooperation with the local digital agency NOS, Exorigo-Upos took on this task and became a technological partner in transforming Fero-Term into a modern brand oriented to the needs of modern consumers.

Challenges

• Complex Project Scope: Initially, local suppliers hesitated to collaborate due to the project’s complexity, requiring a more innovative and in-depth approach.
• ERP System Inefficiencies: The existing ERP system posed integration challenges, demanding creative solutions.
• Magento Integration Expertise: The project required specialized Magento skills and experience, which we leveraged through our collaboration with Fero-Term’s local digital agency.
• Data Optimization Needs: The standard Magento platform needed customization to meet Fero-Term’s unique data requirements and business objectives.
• Benchmarking Against Industry Leaders: Aiming to match the functionalities and customer experience of giants like IKEA, Fero-Term needed advanced, custom solutions.

Solution

The company faced a significant challenge due to their outdated systems. This hindered their ability to compete in the market. They needed a solution that would streamline their processes and improve efficiency. Our team conducted a thorough analysis of their operations and identified critical areas for improvement. We then developed a customized software solution tailored to their specific needs. After implementation, the company saw a significant increase in productivity and reduced errors. This allowed them to stay competitive and continue growing in their industry.

– We’ve been thoroughly impressed with the Magento eCommerce implementation and ongoing maintenance provided by Exorigo-Upos S.A. Team’s expertise, responsiveness, and dedication have significantly enhanced our online business operations. – says Lucija Cvjetković, Regional B2C and marketing manager

Conclusion

Fero-Term’s digital transformation journey exemplifies the seamless integration of strategic planning, technological innovation, and a customer-focused approach. This venture streamlined operations and significantly enhanced the customer experience and brand visibility. As a leading interior design and home improvement entity, Fero-Term’s digital strategy facilitated an omnichannel-driven expansion. This case study highlights the power of overcoming industry-specific challenges through innovation, strategic alliances, and a steadfast commitment to technological excellence, leading to business growth and market expansion.

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