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Gartner, an established analytics and research firm, has identified 10 technology trends that are expected to have the greatest impact on companies’ business strategy in the near future. They have the potential to innovate, change traditional business models, and address the most pressing challenges facing businesses today. Integrating these trends into strategic planning could be the key for retailers to succeed.
Gartner’s top 10 strategic technology trends for 2025 can be divided into three groups:
- AI imperatives and risks;
- New frontiers of computing;
- Human-machine synergy.
AI imperatives and risks
1. Agentic AI
Agentic AI are artificial intelligence systems that are capable of making decisions on their own and accomplishing goals without human supervision. They can relieve employees of less demanding tasks, help automate customer service or perform predictive analytics. By 2028, 15% of day-to-day business decisions are expected to be made autonomously by Agentic AI (up from 0% today).
2. AI Governance Platforms
They help manage artificial intelligence systems, ensuring their responsible and ethical use. They also help assess the potential risks that AI systems can generate, such as bias or privacy violations. By 2028, companies using AI governance platforms will achieve 30% higher customer trust ratings and 25% better regulatory compliance scores than their competitors.
3. Disinformation Security
Technologies that ensure the accuracy of information, verify authenticity, prevent impersonation, monitor the spread of harmful content and help determine what can be trusted. Among other things, they can monitor content spread by mass and social media or detect impersonation of people doing business with an organization. By 2028, 50% of companies are expected to have disinformation security systems in place (in 2024 it was only 5%).
New frontiers of computing
4. Post-Quantum Cryptography
Quantum computing will soon become a reality, which will pose a serious threat to data security – many conventional cryptographic methods will become obsolete. It is predicted that by 2029 most asymmetric cryptographic algorithms will become vulnerable to quantum attacks. Thus, cryptographic methods that protect data from threats from quantum computers will be highly in demand.
5. Ambient Invisible Intelligence
This involves small, inexpensive sensors and tags that can track the location and status of various objects or environments and send such data in real time. This solution will also become a key data source for artificial intelligence and analytics, improving products and processes, reducing costs, improving efficiency. In stores, it will make possible, for example, the automatic adjustment of lighting, music, or product recommendations based on customer behavior.
6. Energy-Efficient Computing
Energy-efficient computing refers to designing and operating computers, data centers and other digital systems in a way that minimizes energy consumption and carbon footprint. Conventional data processing technologies are already reaching their maximum capabilities, so it is new computing technologies such as graphics processing units (GPUs), neuromorphic computing and quantum computing that are expected to provide the significant increase in energy efficiency required in the next five to ten years.
7. Hybrid Computing
Hybrid computing combines different technologies – such as CPUs, GPUs, ASICs and quantum systems – to solve complex computational problems. This results in a solution that takes advantage of the strengths of each of these technologies. It can be used, for example, for cost-effective scalability, enhancing data security and compliance, or accelerating innovation and development.
Human-machine synergy
8. Spatial Computing
Spatial computing places digital content in real space, allowing consumers to interact with that content in an immersive and realistic way. Examples of technologies include augmented reality (AR), mixed reality (MR), or immersive technologies. It is projected that by 2028, as much as 20% of the population will interact with immersive, geolocated content once a week.
9. Polyfunctional Robots
Polyfunctional robots are machines that can perform multiple tasks – either following human instruction or example. They are flexible in both design and operation. They are gaining popularity due to rising labor costs and the demand for greater return on investment (especially in warehousing and manufacturing companies). By 2030, 80% of people will interact with intelligent robots on a daily basis, compared to less than 10% today.
10. Neurological Enhancement
Neurological enhancement is the process of improving a person’s cognitive abilities using technologies that read and decode brain activity and optionally can write to the brain. By 2030, 60 percent of IT workers will be using technologies such as bi-directional brain-machine interfaces (BBMIs)-both employer-funded and self-funded-which gained popularity in 2024.
Full Gartner report “Top 10 Strategic Technology Trends 2025” can be downloaded here.
