The mobile-first principle in the design of web applications, websites
and e-commerce stores
Blog
Share:
Mobile-first is a design approach that makes little sense for creating modern websites and applications. Statistics show that over 63% of web traffic comes from mobile devices — for comparison, in 2011 it was only 6.1% (source)! In some target groups, these numbers are slightly higher; in others, lower, but mobile-first design has become a standard in the IT industry for a reason. See how this principle works in practice and why it is so important for every modern business.
Mobile-first design: what is it?
Mobile-first design means prioritising the convenience of mobile users, especially smartphone users, when creating a website or app. The “mobile version” is no longer an add-on — it is the basis.
With this approach, the following become a priority:
- Website/application speed – and every millisecond counts here! Developers reduce unnecessary features, implement lazy loading, postpone loading resources (e.g. code) and give up certain features in favour of simplicity;
- Responsiveness – i.e. how the website is arranged on the screen, whether the buttons are useful, what functionality the design retains on different screen resolutions;
- Maximum intuitiveness and optimization in terms of UX – because in the case of mobile devices, we are talking about use on the go, not with a static PC, so making it easier for users to reach key information and functions had to become the basis. See also practical UX solutions that impact e-commerce.
Why is mobile-first so important for e-commerce?
The advantage of this approach is that a growing group of users – those using mobile devices – will be able to use your website or application without hindrance, and consequently get to know your brand, move along the shopping path and convert.
The statistics leave no doubt: most online shopping happens on smartphones. For online store owners, this means investing in solutions optimised for mobile customers. If you don’t want to lose customers and online visibility (because mobile-first also matters for SEO), start updating your website consistently or, if needed, redesign it from scratch.
Adobe Commerce Magento and mobile-first – the perfect combination
The Adobe Commerce Magento e-commerce platform is one of the best tools for creating online stores that follow mobile-first design principles. So if you are just at the design stage and are facing the choice of a CMS or are considering migration, remember that:
- Magento provides mobile-optimised templates that you can easily customise to your needs.
- It’s a CMS where you will never run out of personalisation options. Create exactly the store your users need.
- Integration with m-commerce is a step towards mobile solutions. Adobe Commerce Magento supports solutions such as PWA (Progressive Web App) applications, which increase the speed and quality of user interaction with the platform.
If you want to learn more about this CMS’s capabilities and whether it’s right for your business, check out the Adobe Commerce Magento implementation offer from Exorigo-Upos.
