How to prepare your store for Black Friday and Cyber Monday 2023? 4 steps

The Black Friday and Cyber Monday sales frenzy is also an excellent opportunity for your company to benefit. However, the store must be adequately prepared for these days. To be ready to offer customers the best possible offers. Let’s check what methods are worth using!

Why you can’t ignore Black Friday?

Some business owners wonder whether it is worth intensifying their shopping activities during these holidays and low prices. Definitely, yes, and the data confirms it.

In a survey conducted for Offerista Group Polska in 2021, over 87% of customers admitted that they plan to shop on Black Friday. Poles also spend an average of PLN 400 to PLN 500 on this day. Therefore, you should pay attention to the opportunity to profit from the shopping holiday and lower prices.

So, let’s check how to prepare your store for Black Friday and Cyber Monday to have a share of this consumer cake.

1. Planning

Black Friday and Cyber Monday are great opportunities to introduce new products to the store. This correlates perfectly with, for example, the change of season in clothing stores, when the offer includes straight winter clothes and accessories. But how to introduce them efficiently into the system?

Product Loader, a tool for the mass import of product data for e-commerce, can help with this. All this with maximum ease of use and complete control over the process, thanks to the ability to generate reports. Thanks to this, you can spend time on promotional activities instead of focusing on the time-consuming introduction of products into the system.

2. Taking care of the efficiency of your store

Even the best price offer may be ignored if the store is inconvenient. An example is slow loading, which will discourage potential customers. Therefore, before Black Friday and Cyber Monday, it is worth conducting a performance audit with the help of a programmer.

As part of our offer, we offer such support for Magento store owners, i.e., those with many products, when performance problems may negatively impact customer experience. Please get in touch with us directly to use IT services in this area.

3. Scheduling discounts

During Black Friday and Cyber Monday, buyers hunt for the best deals. Therefore, using well-thought-out lures is worth encouraging them to make purchases. However, the strategy in this area must be thought out well in advance. To gain, not to lose. The most interesting solutions that can be used are:

• free delivery,
• promotions for sets, e.g. 2+1 or 2+2,
• gifts above a certain amount,
• discounts on abandoned carts.

It is also worth remembering not to limit yourself to only one type of discount. For example, more than the free delivery option may be required, especially since many stores now offer it as standard, regardless of the order amount.

4. Planning activities on various marketing channels

Preparing the store for Black Friday and Cyber Monday also requires planning the channels in which we will conduct promotional activities.

Again, it is recommended to expand beyond just one because customers are usually in different places and are also bombarded with various promotional offers. Therefore, it is worth planning activities on at least two communication channels. Examples include email marketing and social media. It is also worth allocating some budget for Google search ads, which have a substantial market share, especially during lower prices.

How to prepare your store for Black Friday and Cyber Monday 2023? First of all, well in advance. Take advantage of your opportunity, which is associated with increased demand.

Also, check out proven e-commerce solutions that will help you increase your sales in the long term, not only on the mentioned days.