E-commerce SEO basics
Blog
Share:
Did you know that well-conducted SEO for e-commerce significantly increases the chances that your website will be visible online? SEO increases organic traffic, attracts customers and increases conversions. However, if you’ve never worked with it, it may seem like a complicated undertaking at first. But if you’re planning to conduct SEO in an online store, we’ve prepared a short guide for you, in which we’ve included the most important rules of good SEO — and they apply already at the stage of building an online store!
SEO of an online store. Step 1: choosing a CMS ideal for e-commerce
Every online store starts with the right content management system (CMS). You will find many on the market, but our experience shows that the Adobe Commerce Magento e-commerce platform is at the forefront, alongside WordPress with the WooCommerce plugin. Why? It does a great job, for example, on the technical side. This means that:
- It gives you complete control over how your meta tags and URLs will look, so you can tailor them one hundred per cent to your business.
- It automatically generates a sitemap (this is a sitemap.xml file that you need to upload to Google Search Console to make it easier for Google crawlers, i.e. to crawl the page). You don’t need any plugins or manual work—just copy the sitemap link and paste it into GSC.
- Support for 301 and 302 redirects is essential, but there are CMSs that, for example, do not automatically enter them when changing the URL, and you have to be very careful not to swarm the website with 404 errors. With Adobe Commerce Magento, that’s not a problem.
- Adobe Commerce Magento allows for really simple integration with analytical tools — in a few minutes you can connect everything you need to collect data about your customers’ behaviour.
Do you like the idea of a stable, fast e-commerce platform that supports positioning instead of hindering it? Check out our Magento implementation offer and build a store adapted to search engine requirements: Adobe Commerce Magento – Implementation and Integration. And don’t worry — we already have extensive experience with implementations and migrations. For example, you can read our case study: Bricoman on Adobe Commerce Magento 2. A new version of the e-commerce platform.
What besides CMS? Additional tips for conducting SEO in an online store
It doesn’t end with the e-commerce platform. We covered how to promote an online store in a separate article, but here are a few more practical SEO tips.
Choose the right hosting
It’s really important! Page load speed is a major ranking factor for Google. E-commerce-optimised hosting reduces page load times (which also helps UX) and can even lower bounce rate.
Implement analytics and tracking tools
With e-commerce, you need to track user behaviour, see what you’re doing right and what needs improvement, and analyse which keywords each product or blog post ranks for. The most important free analytical tool from an SEO point of view is Google Search Console — it will help you deal with a sub-goal situation, such as when unexpected indexing problems appear on the site.
Take care of the correct website architecture
Good website architecture is the foundation of effective SEO — pay attention to elements such as taxonomy, i.e. logical grouping of products and categories. With a good taxonomy, users will understand the store better, and orders will be more organised. This also supports an online store’s SEO. Avoid creating so-called orphan pages, i.e. those that are not connected to any other page. And when it comes to the URL structure, bet on short, readable URLs containing key phrases (e.g. instead of /product?id=1481, it is better to write /dress-red-midi).
Remember: well-planned e-commerce SEO means more visibility and better sales results!
