Bricoman is a unique chain of modern DIY shops offering building materials, fixtures and fittings, professional tools, services and advice to help professionals carry out home improvement projects for their customers. Customers include professionals and individual customers who build, renovate or decorate houses, flats, commercial or industrial buildings. Bricoman offers tens of thousands of products – from construction materials to DIY. It has a network of stores located throughout Poland.
In order to improve the usability of the online shop and upgrade the existing Magento version, Bricoman was looking for a trusted supplier that implements modern e-commerce solutions.
Bricoman decided to entrust this task to Exorigo-Upos. We have been cooperating for years in the area of IT services for the chain’s stationary shops. Additionally, the previous support and development of the Bricoman e-commerce system were also carried out by us.
The change of the Bricoman online shop was dictated, among other things, by the need to implement new technological solutions. We always want to follow the latest trends and provide our customers with an increasingly better shopping experience. But the new website means not only new functionalities but also a refreshed, modern graphic design, thanks to which we can present the Bricoman product range even better – says Agata Dublasiewicz, E-commerce Project Manager at Bricoman.
The project began with a series of meetings and a pre-implementation analysis with the client, to identify problems and challenges within the current online sales system. Detailed analysis of operational guidelines and key business processes enabled our specialists to define the implementation path for the new system and propose the best possible solution.
We started our implementation work at Bricoman from a customers’ needs analysis. This approach allowed us to clearly define the objectives. The programming work was based on the core system prepared by Adeo (Bricoman). It concerned extending and adapting it to the customer’s expectations and needs. The key element of the project was the implementation of the e-shop. The second stage was the development work following the go-live – says Sylwia Pacek-Kuna, E-commerce Project Manager at Exorigo-Upos.
To achieve our goal, we analysed the existing portal and organised a workshop with the customer. Back then, Bricoman was based on Magento 1.9, supported by Exorigo-Upos.
As a result, we decided to implement a new online shop on the Magento 2 platform, based on the basic modules of the system provided by Adeo (Bricoman).
The new shop, aimed at B2B and B2C retail customers, was integrated with a range of external systems, including:
– order processing,
– calculation of delivery costs based on transport distance,
– geolocation and calculation of the delivery route,
– integration with transport service modules,
– integration of sales channels
– integration with payment operator,
– integration with the loyalty, promotion and sales system in traditional shops,
We also migrated the customer database to the new platform.
The Magento implementation was carried out using agile methodology – project management and development. This allowed both parties to be more flexible and to adapt the platform to ongoing and emerging business expectations and requirements.
In addition to a refreshed graphic design, the client’s current online shop has gained a range of improvements which have significantly boosted the efficiency and scalability of the solution. As part of the post-launch development of the website, we supported optimization and positioning of the platform, which resulted in a higher google ranking.