Magento e-commerce – why is it worth implementing a store on Magento?

Magento, now known as Adobe Commerce, is one of the leading e-commerce platforms in the world. It offers many benefits and attractive features for an online business. Moreover, thanks to its ease of use and flexibility, Magento can be an excellent choice for both companies operating in the B2C and D2C business models. Why choose Magento for e-commerce?

Magento e-commerce. Why is it worth choosing this CMS?

There are at least a dozen reasons, but let’s focus on the five most essential points: external integrations, security, omnichannel strategy, extensions and price.

External integrations

Magento’s open-source code and the availability of many plugins and tools for easy integration make connecting Magento with various services and tools accessible. For example:

• The Magento Shipping Services plugin allows easy integration with courier companies like FedEx, DHL and UPS.
• Magento offers many integrations with various payment providers, which allows customers to pay for orders conveniently and securely. Popular payment gateways like PayPal, Stripe and Braintree can easily integrate with Magento.
• Marketing plugins also allow Magento to be integrated with tools for email marketing, marketing automation and building customer relationships.
• It is also worth mentioning the integration of Magento with CRM systems such as Salesforce, HubSpot or Zoho CRM.

Security

Magento ensures the security of customer data and online transactions. This is primarily due to a dedicated website IP that increases security.

Omnichannel

Multi-channel sales is one of Magento’s key features. It allows you to expand your sales reach by integrating with various e-commerce platforms and websites, such as Etsy, Amazon, or Allegro. Thanks to this, you can increase your sales without adding much work—managing all channels in one place and synchronizing inventory levels is a massive advantage of Magento.

Extensions

Extending Magento is relatively simple – you can do it not only with the support of your developer but also using extensions, i.e. the so-called extensions Extensions allow you to add new functions, improve business processes and optimize your online store website.

Price

Magento’s benefits also include the ability to reduce costs. Magento is an open-source system, which means that the core version of the software, known as Adobe Commerce (Magento) Open Source, is available for free. You can install it entirely for free (but you must consider the cost of the extensions).

There is also a paid version of Magento, known as Magento Commerce (which also includes Magento Commerce Cloud), which offers additional advanced features and services valid for large and very large online stores. Magento Commerce, for example, offers advanced tools for personalization, automation, order management and technical support. The Magento Commerce Cloud version also includes hosting, allowing users to focus on running their business without worrying about the IT infrastructure.

Expand your business with Magento! Why is it worth it?

Using Magento for e-commerce offers many possibilities and opens new sales prospects. Thanks to the platform’s flexibility, functionalities, and support, you can effectively develop your online business and achieve success.

If you want to start working on Magento for e-commerce, contact us. Exorigo-Upos is an official Adobe partner responsible for implementations, migrations from other CMS platforms and support for the largest brands in the country. Do you want to build effective omnichannel strategies with us? See our case studies.