Over the past 10 years, more and more devices have shifted to being Wi-Fi only: tablets, mobile phones, IoT devices. Today, Wi-Fi and AI are complementary on surprisingly many levels.
A decade ago, Wi-Fi was considered a network of convenience – but not of chief importance. The major devices, which needed a reliable connectivity, relied on a wired connection. The Wi-Fi network was used for random, convenient connectivity.
The potential problems with WiFi networks can be detected with AI before they cause a disruption – resolving the problem or passing the information on to IT professionals. The list of benefits is broader. Tying AI into a wireless network can:
- increase reliability and engagement with shoppers
- monitor visits and dwell times
- analyse zone traffic patterns and congestion points
- optmise in-store operations
- upgrade a retailer’s loyalty app with the new capabilities
- pinpoint maps, brick-and-mortar search engines and hyper-personalised promotion delivery systems with the modern solutions which can harness Bluetooth Low Energy (BLE)
- track inventory at warehouses to optimise the routes used by both robots and associates
- collect traffic metrics used to improve staffing, inventory levels and other related tasks
- and, last but not least, AI-enabled wireless can serve as a versatile backbone that connects a retailer’s footprint, enabling more efficient omnichannel operations
Having listed all this, we should also be mindful of the fact that better wireless underlies a better customer experience.