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Electronic price tags (ESL) are increasingly used in retail stores to display prices and product information without traditional paper labels. These tiny electronic displays, usually based on e-ink technology (i.e. electronic paper), can be easily updated remotely via the management system. In the case of promotions, employees do not have to quickly update them, and there are no outdated price lists—but are these all the benefits of using electronic labels? Not!
Electronic labels: benefits worth knowing
So, let’s get to the benefits themselves. We have collected as many as seven of them, but this does not fully exhaust the potential of electronic labels in stationery stores!
Brand consistency
Electronic price tags can help you with your branding! How? Many systems allow for automated label graphic design, ensuring a uniform appearance and marketing message across the entire store network. It builds brand recognition and a consistent image, which is additionally strengthened by the modernity of the ESL solution.
Centralization of price management
Electronic labels contribute to more efficient central management of prices and product offerings for all sales channels (online, offline, mobile, etc.). Thanks to this, price changes can be implemented simultaneously in all locations, eliminating the risk of price discrepancies between stores and sales channels.
Current prices
Real-time price updates ensure that prices align with the company’s pricing policy. This is especially important in the case of promotions, dynamic price changes and competitive activities – there is no question of human error or incorrectly provided guidelines. What appears on the electronic label is the same as what you see in the system. Customers will never be disappointed, which translates into a positive experience with the brand.
Tip: With ESL, price and offer changes can be updated within minutes, allowing you to respond quickly to market changes and competition. This is especially important in industries with high price dynamics, where changes are not a matter of days but often minutes.
Cost and time saving
Automating the process of creating and printing labels allows for significant savings in staff time and operational costs associated with manual label management.
Moreover, simplifying price tag management processes increases store efficiency, allowing staff to focus on other tasks that add greater value to the company.
Support for the omnichannel strategy
Electronic price tags support the omnichannel strategy by integrating all sales channels. Let’s add that customers can also obtain extended product information by scanning QR codes on their mobile devices – convenient, right? And very much in the spirit of the increasingly popular phygital trend.
This improves customers’ shopping experience, both online and offline. Remember that in the retail industry, this channel is extremely important despite the boom in e-commerce!
A wise investment
Implementing ESL is not expensive. Suitable programs for their operation operate in the cloud and do not require significant investments in advanced computer equipment, which reduces IT costs and makes it easier to scale the solution.
Print on demand
Electronic labels are largely sufficient, but if you need to print a paper version, you can do it right on the shelf on request. This minimizes wasted materials and time required to manage labels. Practical? It is necessary nowadays!
Managing electronic price tags is an investment that brings tangible benefits, such as cost savings, increased operational efficiency, improved price accuracy, and support for an omnichannel strategy—it is worth choosing!
At Exorigo-Upos, we implement the NetTickIT system, making price management no longer challenging. Case studies show that the investment in NetTickIT pays off on average within 5 months. Want to find out? Let us know – we’ll tell you more.
