The Polish retail market is one of the most competitive in Europe. How to build an advantage today?

Observing the industry’s dynamics in recent quarters, one can only come to one conclusion – the Polish retail market is among the most competitive and demanding in Europe. Aggressive promotional policies of the largest players, rising cost pressures, and constantly evolving consumer expectations mean retailers cannot afford to take a step back. How to win the race for customers in such conditions?

The fight for the customer is no longer just about the price

Although price wars are heating up the headlines of industry portals, competing solely on margin has its clear limits. Today’s consumer is extremely aware. They are looking for promotions, but they also value their time, convenience and hassle-free shopping experience – regardless of whether they choose a brick-and-mortar store or e-commerce.

Building long-term loyalty today requires retail chains to execute processes perfectly. From the efficient availability of goods on the shelf, through a clear discount policy, to instant and trouble-free finalisation of payments at the checkout.

Technology as the foundation of a resilient business

At Exorigo-Upos, we believe that in such a dense market environment, the key to success is no longer just a wide range of products but, above all, technological agility. It is this that allows you to respond to the competition’s movements in real time.

Managing a network in the era of hypercompetition requires the right tools, such as:

• Electronic Labels (ESL) – enabling central, instant management of pricing policy and price equalisation in different sales channels (omnichannel).
• Reliable Payment Hubs (e.g. Cloud EFT) – shortening queues and preventing losses at times of peak traffic.

Let’s look at the market from a broader perspective

What exactly do the prospects for Polish retail look like at the moment? Where do the biggest threats lie, and where is the greatest potential for optimisation and growth?

We encourage you to read the full interview with Grzegorz Rogaliński and Marcin Zimnicki in the latest issue of “Puls Biznesu”.