Technologies Driving the Digital Transformation of Retail in Romania

For nearly 10 years, Exorigo-Upos has been actively supporting Romanian retailers in their successful digital transformation. The company provides modern retail technologies, comprehensive implementation, integration, and consulting support—all this to increase store operational efficiency and build a competitive advantage in a dynamically changing environment.

Thanks to many years of experience, Exorigo-Upos effectively supported the business and technology entry of one of the most technologically advanced franchise networks from Central and Eastern Europe into Romania. The company provided comprehensive technological consulting, operational services, and the implementation of flexible and scalable solutions tailored to local trade realities.

The local team and deep knowledge of the market allow the company to implement projects tailored to the needs of trade in Romania—from automating pricing processes to complying with European regulations, such as the upcoming European Accessibility Act.

Hybrid Price Labels – Lower Costs, Greater Price Control

More and more Romanian retailers are opting for hybrid shelf label models, which combine electronic shelf labels (ESLs) on high-turnover shelves with traditional paper labels in the rest of the store. Such a strategy allows you to:

• reduce implementation costs,
• accelerate price updates,
• ensure nearly 100% price accuracy through real-time updates.

It’s ideal for chains that want to increase operational efficiency without a significant capital expenditure.

ESL Supports Accessibility and Sustainability

One of Exorigo-Upos’s flagship solutions is electronic shelf labels. With e-paper technology, these labels enable remote and instant price updates, improving operational efficiency and compliance with EU accessibility regulations.

Under the European Accessibility Act, which will enter into force in June 2025, retailers will have to ensure convenient and equal access to information for all customers, including people with disabilities.

ESL offers features such as:

• enlarged font and contrasting colours,
• integration with QR codes and NFC technology.

In addition, reducing paper use translates into a reduced carbon footprint and has a positive impact on the brand’s image as environmentally responsible.

Retail media, digital signage and innovative devices

Retail transformation is not only automation, but also new ways of communicating with customers. Exorigo-Upos implements retail media and digital signage solutions that allow for dynamic promotional and informational content management in stores. This will enable brands to engage customers better and increase sales at physical outlets.

Self-checkouts and the role of people in digital transformation

Among the implemented technologies, self-service checkouts, which are becoming a standard in modern retail, could not be missing. However, their installation and integration with sales systems requires specialist knowledge and experience, which is why Exorigo-Upos provides full implementation support, from equipment delivery to staff training.

The future of retail in Romania

The Romanian retail market has excellent growth potential, and Exorigo-Upos is ready to support its development through technological innovation and local competencies. The company not only provides hardware and software but, above all, builds long-term partnerships with retailers, helping them effectively undergo the digital transformation process.

You can read more about our activities and market trends in an article published by Forbes Romania.